Danone
Lea-Ann Smith
Media Lead Netherlands
Biography
Lea-Ann is a Senior Media Lead with a strong marketing background across global FMCG brands. Her work focuses on aligning brand strategy with data‑driven paid media execution, using measurement and optimization to drive tangible business results. Brining a programmatic mindset to marketing, championing informed experimentation with new formats — such as the Prime Video launch in the Netherlands — to test, learn, and scale beyond traditional media in response to evolving consumer behaviour.
Introduction
Bringing the success of Prime Video ads to our Belgium advertisers.
As Prime Video ads prepares to launch in Belgium, this session explores how advertisers benefit from its proven success. Together, Danone and Amazon Ads will present a case study conducted in the Netherlands, where Danone leveraged Prime Video inventory through programmatic pipes to drive impactful results. By sharing key learnings and outcomes, we aim to demonstrate how Belgian advertisers can unlock similar opportunities and maximize performance from day one.
3 Key Takeaways
- Premium CTV reach delivers strong impact and campaign performance.
- Programmatic access enables easy, scalable activation of Prime Video ads.
- Proven learnings and results to support a successful launch.
