What you will explore :
Learn how contextual advertising and generative AI are impacting the programmatic advertising. Make the best use of your time at our event with several sessions in one afternoon. Our aim is to make this event the best content-driven programmatic gathering in Belgium. Attendance is limited to ensure relevance, quality of discussions and genuine exchanges between participants.
Throughout the afternoon, we will focus on the questions that shape programmatic strategies today:
- Where is value really created in programmatic advertising?
- How much control do advertisers actually have in automated environments?
- When should automation lead and when should humans intervene?
- How can complexity be reduced without sacrificing performance?
- Which decisions will matter most for media strategies in 2026?
