From 12:15 to 12:30
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Introduction : 3 major programmatic advertising trends to watch in 2025
Programmads
Jo Delannoy
From 12:30 to 12:55
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Unlocking Gen Z: Pioneering new audience frontiers with entertainment-first and innovative strategies
Join Justine Dries, Marketing Director at Warner Bros. Discovery, and Elise Baumard, Account Executive at Amazon Ads, for an insider’s look at reaching untapped Gen Z audiences through innovative full-funnel strategies. Drawing from their combined expertise in entertainment marketing and digital advertising, they’ll reveal how any brands can expand their reach while driving meaningful engagement at every stage of the customer journey. Through case studies, discover how innovative and AI-powered targeting across streaming, gaming, and entertainment ecosystems can transform your Gen Z marketing approach.
Amazon Ads
Elise Baumard
Warner Bros
Justine Dries
From 12:55 to 13:20
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Elevating DOOH campaigns with programmatic strategies
Join Gido Andriessen, programmatic media expert at Vistar Media, as he explores how brands can harness programmatic strategies to enhance digital out-of-home (DOOH) campaigns. With deep expertise in media planning and customer reach, Gido will share insights on integrating DOOH seamlessly into digital strategies, leveraging the latest technologies, and maximizing campaign impact. Designed for programmatic experts, this session will provide actionable takeaways to elevate DOOH success.
Vistar Media
Gido Andriessen
From 13:20 to 13:45
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Panel discussion about hyper-personalization
Join our three panelist for an interesting discussion around hyper personalization through programmatic advertising.
TUI
Nicolas Elshout
Programmads
Jo Delannoy
From 13:45 to 14:05
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Networking Break
Take a break, sip your coffee and connect with your peer !
From 14:05 to 14:30
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Be bold, be viewed: How contextualized pDOOH drives attention & consideration
Gauthier Mine, Head of Sales Benelux at Displayce, will explore how programmatic Digital Out-of-Home can capture attention and boost brand consideration when used strategically. He’ll highlight the key pillars of a successful campaign - from audience targeting to contextual relevance - and illustrate them through a real-world activation in a high-traffic location, showcasing the impact of data-driven, dynamic DOOH.
Displayce
Gauthier Mine
From 14:30 to 14:55
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The drive 2 your local store thanks to programmatic advertising
How to drive customers and prospects to your local store thanks to programmatic advertising. From digital to physical.
Stellantis & you
Franck Vanden Eede
From 14:55 to 15:20
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Tailoring Strategies: How Personalized Messaging Drives Engagement and Market Positioning
Sietse will first share a case from MediaMarkt, highlighting the significant differences in engagement rates between the French and Dutch-speaking regions of Belgium. This disparity was traced back to varying brand perceptions in each language group, and the solution involved tailoring messaging and imagery for each. The results were very positive. Next, she will discuss a case from Amazon, where distinct campaign strategies—focused on attacking competitors, acquiring new consumers, and defending market positioning—were supported by targeted sponsored banners with customized messaging and visuals.
Group SEB
Sietse De Berlangeer
From 15:20 to 15:40
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Networking Break
Take a break, sip your coffee and connect with your peers !
From 15:40 to 16:05
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From data to dollars: how retail media is redefining Programmatic
Sophie will explore how commerce-led strategies are replacing traditional media logic, why Amazon DSP is at the heart of this shift, and how data-driven activations are now directly tied to measurable business outcomes. A session for decision-makers who want to turn audience data into real commercial impact.
Programmads
Sophie Sior
From 16:05 to 16:30
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Panel discussion: DCO & Contextual Targeting
Get together with Clear Channel & Group SEB to talk about how DCO and contextual targeting will help you elevate your programmatic campaign.
Clear Channel
Dominic Dunne
Group SEB
Sietse De Berlangeer
From 16:30 to 16:55
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Your secret meta key to unlock $200M of revenue per year
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Unlocking the Algorithm: Understanding the exact levers you’re able to pull to leverage and manipulate the algorithm.
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Audience Mastery: The exact structure of broad and interest-based audiences that scaled campaigns profitably on Meta.
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Creative That Works: Proven ad templates optimized for engagement, conversions, and Meta’s machine learning algorithms.
Loop Earplugs
Alexander Lodeweyckx
